H&M Adorables | Inside H&M Adorables | H&M
Inside H&M Adorables
Although premium quality childrenswear has been available at H&M for some time, H&M Adorables is the line that’s putting them front and centre. The clothing and accessories are crafted with care and designed with longevity in mind, spanning newborn essentials and gifts, timeless babywear pieces, and refined kidswear favourites. H&M Adorables is a unique proposition that aims to reinvigorate childrenswear.
Sofia Löfstedt, the Head of Design & Creative at H&M Kids, has always been inspired by the joy of fashion. But with H&M Adorables, she and the team dedicate particular attention to the quality of materials as well as those special little details that keep H&M customers coming back for more.
“The collection is full of carefully selected materials that we are very proud to be working with, and the unique combination of timeless design and affordable prices makes H&M Adorables really incredible,” says Löfstedt. The line offers premium compositions in textures so soft they feel like a hug. Highlights include super-soft cashmere and Merino wool knitwear, breathable 100% silk bodysuits, organic linen dresses, waxed-cotton jackets, and cosy down puffer coats. Then there are the elevated details that add something extra to tactile compositions. Pretty embroidered trims on blouses, appearing alongside elasticated cuffs and waistbands for little ones on the move, while denim has been developed in a Tencel mix to allow a more fluid, comfortable fit.
“The collection is full of carefully selected materials that we are very proud to be working with, and the unique combination of timeless design and affordable prices makes H&M Adorables really incredible,” says Löfstedt. The line offers premium compositions in textures so soft they feel like a hug. Highlights include super-soft cashmere and Merino wool knitwear, breathable 100% silk bodysuits, organic linen dresses, waxed-cotton jackets, and cosy down puffer coats. Then there are the elevated details that add something extra to tactile compositions. Pretty embroidered trims on blouses, appearing alongside elasticated cuffs and waistbands for little ones on the move, while denim has been developed in a Tencel mix to allow a more fluid, comfortable fit.
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Many of the materials in the collection are also certified by renowned global organizations. Organic cotton is a key feature, holding the GOTS (Global Organic Textile Standard) certification. For wool products, standards like RWS (Responsible Wool Standard) and GCS (The Good Cashmere Standard) ensure the welfare of animals, land, and herders. Additionally, garments featuring the Re:Down label use recycled down feathers, giving these materials a second life.
Longevity is important, and with a soothing, sophisticated colour palette and a relaxed silhouette, each garment has a lifespan beyond current trends. Graphics and exclusive prints are not excluded but there is a sense of refinement throughout. The timeless design gives each piece in the collection a chance to be cherished and then passed down from one generation to the next.
Another key focus for H&M Adorables is catering to newborns, with luxurious gifting pieces to welcome new arrivals. Beautiful gift boxes can be filled with bodysuits, muslin cloths, and bunches of tiny, ribbed socks that always come in handy. To ensure the garments are gentle on the baby’s skin, they’re made from natural fibers like cashmere, silk, and organic cotton. And in case you’re in a hurry, you can buy a beautiful gift set with an organic cotton body and leggings bundled up with a gorgeous bonnet hat and cuddly soft toy, all wrapped up and ready to be handed over to a lucky family
What’s next for H&M Adorables? With its elevated, premium clothing for children and babies, the line offers unique and exceptional value for money. To further develop the concept is an ongoing journey with endless possibilities. This is just the beginning.