Reebok x H&M: Rooted in Sports

This season, H&M and Reebok announce the launch of a kidswear collection inspired by campus sports. Drawing on Reebok’s early roots in spiked running shoes, the collection features an “Eighteen Ninety-Five” graphic print to honor the brand’s legacy in sports.

At the centre of sport and culture since its founding in 1958, Reebok’s position as an iconic and irreverent sports culture brand is highlighted in the collection through reinvented sportwear styles.

“Taking design cues from the Reebok archives, there are many thoughtful details in this collaboration,” says Sofia Löfstedt, Head of Kidswear Design & Creative at H&M. “Like v-necks and preppy polo collars inspired by sport jerseys, elastic logo waistbands and retro-style text logos. We also played around with the iconic Reebok vector shapes.”

The collection includes jackets, matching sets, hoodies, t-shirts and skirts. The colour palette consists of reds, sky blue, pink, light brown and pine green, and the vibe is collegiate with a modern twist.

The Reebok x H&M kidswear collection will be available in store and online at hm.com from 29th August.