Comfort and quality

For us, quality is all about the comfort and safety of your baby. It's also about making life easy for you, and giving the garments a longer lifespan. Here are some of the highlights you can find in our babywear.


Easy dressing

For newborns, wrap-over bodysuits are easy to take on and off: meaning that you don’t need to pull them over delicate heads. For older babies, we added buttons around the neck for extra room and easy dressing, and shoulder flaps so you can roll down the entire bodysuit in a nappy emergency.

Soft seams

You won’t find irritating side seams in our products. In some of our newborn garments, we don’t use side seams at all. And when we do use them, we make sure they’re extra soft.

Gentle labels

We don’t use scratchy neck labels on newborn garments worn directly against the baby’s skin. Instead, we print the details in the material by the neck, or use super soft labels to protect their skin.

Nappy fits

We hear you, little ones: wearing a nappy all day isn't that much fun. That’s why you’ll find garments that are specially designed to properly fit the nappy, keeping your baby comfy and the outfit in shape.

Leggings with feet

We've added a soft strip of elastic to our leggings, keeping feet in place and stopping them from getting lost in the fabric. Plus: feet coverings are stretchy for room to grow and flexible sizing.

Good to grow

Look out for our bodysuits that grow with your baby. They have a double row of buttons that lets you increase the size, extendable sleeves, and legs for when your baby gets taller, and elastic around the leg for comfort as they grow.

All about quality

Comfort, safety, durability — there’s lots to consider when it comes to quality. That’s why we have quality technicians, controllers, and assurance specialists who work hard to keep these things in check. 


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