On set
Introducing A/W 24. Discover H&M Studio, captured backstage. Sculptural silhouettes juxtaposed with relaxed tailoring, pushing the boundaries of timeless fashion.
Launched in 2013, the H&M Studio concept is developed in-house by the Stockholm atelier. For this fall, our best season yet, reworked classics takes centre stage, topped off with statement pieces.
"The collection draws inspiration from jazz with elevated takes on classic silhouettes."
– Linda Wikell, concept designer at H&M
– Linda Wikell, concept designer at H&M
