Comfort and quality
Here’s how we design our clothes to maximise comfort, ease, safety — and how long they’ll be loved in your baby’s wardrobe.
Easy dressing
Ideal for newborns, our wrap-over bodysuits don’t need to be pulled over delicate heads. Other designs feature neck buttons for extra room, and shoulder flaps so you can roll down the entire bodysuit in a nappy emergency.
Soft seams and labels
You’ll only find soft side seams in our products. In fact, we often avoid them altogether in our newborn sizes. No scratchy neck labels for newborns either; we print the details in the material by the neck or use super soft options.
Nappy fits
We hear you, little ones: wearing a nappy all day isn’t that much fun. That’s why you’ll find garments that are specially designed to fit around the nappy, keeping your baby comfy and the outfit in shape.
Leggings with feet
We’ve added a soft strip of elastic to our leggings to keep feet comfortably in place. Plus, the foot coverings are stretchy for room to grow and flexible sizing.
Adjustable garments
We’ve designed clothes that grow with your baby: a double row of buttons for a bigger size in an instant, extendable sleeves and legs for when your baby gets taller, and elastic around the legs for comfort as they grow.
All about quality
Comfort, safety, durability — there’s lots to consider when it comes to quality. That’s why we have quality technicians, controllers and assurance specialists who work hard to keep these things in check.