Shopping in stores

Seen something you like and got inspired by? Use Visual Search in the H&M app to explore what we have to offer by using your own photos or screen prints. It recognizes patterns, colors, items, and gives you a list of matching or similar items in stock!

 

HOW TO VISUAL SEARCH:

1. Open the H&M app on your smartphone

2. Tap the camera icon on the top right corner

3. Snap or upload a photo from your library

4. Crop the image if you want to set focus on a specific area

5. Tap search to upload your photo or screen print

6. View a list of similar or matching items in stock at hm.com

7. Filter or sort to refine your search result

 

View movie clip: "GET INSPIRED BY LIFE"

Download H&M app (iOS)

Download H&M app (Android)

Can’t find your size in store or want to know if an item is available in more sizes and colors? Use the Scan feature in the H&M app to find out!

 

HOW TO SCAN

1. Open the H&M app on your smartphone

2. Tap the scan icon (barcode) on the top right corner

3. Direct your smartphone towards the price tag of the item you want to know more about

4. To scan the item, make sure to fit the barcode in the frame

5. The product page will appear if the scanned item is available at hm.com

6. If available, you can buy the item online or check if it’s available in any of our stores by using the “Find in store” feature. 

7. If the item is unavailable online, you will receive a notification message on your screen

 

Download H&M app (iOS)

Download H&M app (Android)

 

Found an item online and want to know if it’s available in store? Use the “Find in store” feature to find out! 

 

HOW TO USE FIND IN STORE:

1. Open the H&M app on your smartphone or visit hm.com on any device

2. Navigate to the item of interest

3. Locate “Find in store” on the product page:

App: Tap the information icon on the top right corner to access “Find in store” (the feature will be disabled and greyed out if the item is sold out or unavailable in store)

Mobile web: “Find in store” is located below the color swatch (the feature is only available when the item isn’t sold out or unavailable in store) 

Desktop: “Find in store” can be found above the size selector (the feature is only available when the item isn’t sold out or unavailable in store)

4. Select “Find in store”

5. Search by text or map to check the items store availability in a specific area, city or store.

6. View a list or map view of all the stores that have the item in stock. Here you’ll also see which sizes that are available in each store, as well as the opening hours and address.

Please note that items can sell out quickly and the stock inventory is just an estimate. Certain items are online exclusive and cannot be searched with the “Find in store” feature. Please visit the store to know for sure. Best of luck!

 

You can find this and other useful information on our store locator.

H&M has recycling boxes in clothing stores around the world. All textiles are welcome, from all brands and in any codition. Drop off your unwanted textiles in the garment-collecting box, usually next to the cash desks, and you'll recieve a Bonus Reward.

If you are in a store, you can ask the sales advisors if there is a possibility to reserve an item. We don't have the ability to reserve items in store through customer service.