Atelier A/W 2024
Introducing H&M Atelier A/W 2024, a new perspective on men's fashion. Fronted by Swedish actor Bill Skarsgård. The refined menswear collection drops in stores and online 3 October.
Polished tailoring with a contemporary twist. The Atelier A/W 2024 collection offers a seamless journey through craftsmanship, masculinity and style. The overall aesthetic is inspired by the confidence of the campaign's star, Swedish actor Bill Skarsgård.
"I appreciate Scandinavian fashion and design. I think we’re experts in the minimal, subtle and understated. Atelier A/W 2024 feels grounded yet sleek with lots of earthy colors," says Bill Skarsgård.
Alpaca, lamb shearling, genuine suede, leather and wool. The Atelier collection of tailored garments has been designed in Stockholm with absolute attention to high quality materials and details.
I don’t like to peacock too much, so comfort and fit are most important to me. I like wearing something I can cartwheel straight into a nice restaurant without feeling too underdressed.
Bill Skarsgård
